The evolution of Ray-Ban's 'NEVER HIDE' advertising campaign gives some insight into how the company has grown its target market over the years and how it has tapped into the very lucrative youth market. Launched way back in 1936 by US entrepreneurs Bausch and Lomb, the original Ray-Bans were made exclusively for US airmen.
Never Hide was its name; and it aimed to express the Ray-Ban ideology: “Sunglasses that place you at the centre of attention beyond trends, transcending time and strongly customising whoever wears them”.
Replace Cesar with Ray Ban’s Polarized concert series and its associations, a fictional character from one of their Never Hide print campaigns, or any one of the Ray Ban followers who have submitted user generated content and you get the same effect. The stories told through Ray Ban become part of the collective Ray Ban story.I. Ray Ban’s Profile 3 1. History 3 2. MOST 3 3. Internal and External Analysis 4 4. Ray Ban’s Issue 4 II. Ray Ban’s Customers 4 1. Value Chain 4 2. Final customer: Care abouts and Solutions 5 3. Kano Model 5 III. Ray Ban’s Defensive Strategy 6 1. Spider Chart 6 2. Ideal Vector 6 3. Market segmentation 7 4. Marketing MIX 7 a. The 3 Ps 7 b.Ads by Brand: Ray-Ban. Got a Creative Ad? Submit to AOTW! Ray-Ban.
These ad is one among Ray Ban’s “Never Hide” campaign. Reaching original popularity because of their bold choice to include a gay couple in an advertisement, Ray Ban seems to selectively place these ads to match their demographics. Interestingly enough, as a glasses company, these ads do not actually highlight many glasses.
A masterly publicity campaign in 2007, entitled 'Never Hide', harnessed the concept that Ray-Ban users simply needed to be true to their own identity to make themselves the centre of attention.
Ray-Ban Promotion Strategies 3399 Words 14 Pages Nicole S. Tester November 20, 2010 Marketing 201 Promotion Strategies Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture.
Ray-Ban have a eyewear products. Ray-Ban turn into a good brand in eyewear industry. Ray-Ban know what does the client want from the merchandise and what needs should it satisfy. Ray-Ban just reselling googols however in many models. Ray-Ban providing guaranty on some googols eyeglasses for screech.
In 2007, Ray-Ban launched its NEVER HIDE campaign to highlight Ray-Ban’s unique ability to focus on the Ray-Ban wearer (“Ray-Ban: The 7. Situational Analysis: Ray-Ban History,” n.d). NEVER HIDE kicked off in NYC’s Times square with 12 screens displaying pictures of Ray-Ban users wearing their glasses.
A spoof Ray Ban poster featuring Colonel Gadaffi has been voted The Chip Shop Awards Ad of the Week.
Ray Ban Case Study. How to Maintain Eyeglasses: 8 Steps (with Pictures) - wikiHow Keep your glasses in a case when you aren't wearing them. Get one free from your optician, or buy one. When you take your glasses off, put them in the case to keep them from getting scratched.
Never one to conform, Ray-Ban’s latest release is made for individuals who follow their own tune. Whether its performance-driven optical design, enhanced lens technology or chart-topping looks, there is only one rule: lighten up, be free to see and be seen for who you are: inspired and authentic. Blazing the trail for this year’s top trends, light-filled striped or transparent.
During my Spring 2013 semester, I conceptualized and designed a clothing collection for Ray Ban.
Ray-Ban, known for its classic Wayfarer and Aviator styles, encourages individuals to live their lives with no fear of judgement via its well-known “Never Hide” campaign. Integrating Glass into a pair of Ray-Bans will attract a niche group of consumers, perhaps even drawing new audiences to the brand.
No, but brands are all over the trend including Ray-Ban, which is out with a new iPhone app called Reflections — and it’s in perfect concert with the brand’s Never Hide tagline.